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Press release

Paris, 3rd December 2021

Levine Keszler advises Ardian Growth and ISATIS Capital on the primary LBO for Digital Value

Digital Value has chosen Ardian, one of the world’s leading private equity firms, and ISATIS Capital, a French specialist in investment in innovative SMEs, as partners to support its development and growth, as part of a €12m minority financing round.

Based in Paris, Digital Value is one of the leaders in data analytics for business, a new discipline at the crossroads of strategy consulting, data and technology, and is set to pass the €10m turnover mark very shortly.

The company supports major companies in digitalising their core businesses, maximising their operational efficiency and launching new digital activities, thanks to a unique positioning combining :

  • Cutting-edge expertise in data analytics & science.
  • A solid track record in strategic marketing. Arnaud de Baynast, founder and chairman of Digital Value, is the co-author of Mercator, the best-selling marketing book in French.
  • In-depth knowledge of digital ecosystems in every region of the world, particularly Asia.
  • An approach to the business based on the development of technological building blocks for data collection and processing, enabling the effectiveness of traditional strategy consulting methods to be increased tenfold.

Levine Keszler advised Ardian Growth and ISATIS Capital on this transaction.

Counsel to Ardian Growth and ISATIS Capital :

Levine Keszler (Nicolas de Courtivron, Aude Manzo-Keszler, partners): legal audit, structuring, contractual and corporate aspects of the transaction

Arsene Taxand (Franck Chaminade, partner, Noémie Bastien and Claire Guillou): tax audit and structuring

Coblence Avocats (Myrtille Lapuelle, partner, Léa Fonseca): social audit

Ernst & Young (Jean-Christophe Pernet, Soukaina Douazi): financial audit

Advisors to Digital Value :

PGA (François Giné and Thibault Germain): legal advice

Walter & Garance Avocats (Isabelle Avril, partner, Roxane Bouillon): legal counsel

Financière de Courcelles (Henri Mion, partner, Antoine Mannini): financial advisor

Grant Thorton (Frédéric Zeitoun): financial audit

The full press release is attached.