Press release
Paris, 7 April 2021
Levine Keszler advises Superga Beauty on its acquisition of Cosmeurop from L’Oréal
Superga Beauty, a subsidiary of the Superga Invest Group, which has been serving the major luxury and beauty brands for over 20 years, has completed a new external growth operation and strengthened its activities in the perfumery products industry.
On1 April 2021, Superga Beauty acquired Cosmeurop’s perfume production site in Strasbourg, bringing to a close discussions with the L’Oréal group that had been ongoing for several months.
As a reminder, L’Oréal bought the site from the Clarins group at the end of March 2020, as part of the acquisition of the Mugler and Azzaro brands. For its part, L’Oréal remains committed for three years, with a gradual withdrawal.
With the acquisition of the Cosmeurop site from L’Oréal, the Superga Beauty group is stepping up its development and pursuing its industrial investments in France. Already the owner of five industrial sites, Superga Beauty is now involved in the entire beauty production chain: maceration, manufacturing, filling, co-packing and full service.
Superga Beauty aims to double its sales within three years. After making a series of acquisitions over the last few years, the family-owned French group has gradually become a key player in the European beauty industry, and has gained a foothold in India with the creation of Superga Beauty India in March 2021.
This new acquisition will enable Superga Beauty to round out its manufacturing base, giving it unrivalled production capacity (700,000 litres a year) and ‘ recognised industrial excellence in fragrances ’, which the group intends to build on for its future growth. It will also enable the group to meet the demands of high-volume orders, whatever the distribution channel.
Levine Keszler advised Superga Beauty on this transaction.
Counsel to Superga Beauty :
Legal (legal audit and advice on the transaction): Levine Keszler (Serge Levine, partner, Pierre Plettener, Rebecca Zbili)
Tax (audit and tax advice): Eight Advisory Tax (Guillaume Rembry, partner, Christophe Hubert, Sarah Dahan)
Competition law: Jouvensal (Karin-Amélie Jouvensal, partner)
M&A: CFI Group (Jean-Marc Teurquetil, Sébastien Lambert)
Counsel to L’Oréal :
Legal: Clifford Chance (Fabrice Cohen, partner, Adeline Nayagom)
Competition law: Clifford Chance (Katrin Schallenberg, partner, Amélie Lavenir)
The full press release is attached.
